Businenss Communication and Social Media

Since 1583, the University of Edinburgh has been changing the world. We’re consistently ranked one of the best 50 universities in the world.

Explore key topics in the business use of social media, including Web 2.0, the main social media platforms today, social media use by International companies and organisations, corporate dialogue, and social media strategies and metrics.

Business Communication and Social Media recognises that understanding the main functionalities of social media and how it can be used by an international company has become a necessity, not only for students of business and law, but for other disciplines too. The course is divided into two interconnected sections. The first section considers social media functionalities and social media strategies for marketing and corporate dialogue. You will look at a range of the major social media platforms including Facebook, LinkedIn and YouTube, and their influence and use in business contexts. In the second part of the course, you will be introduced to the most relevant Internet standards to support data and interactions between users, both internal and external to a company or organisation.